The “Circus” tableware and kitchen collection, designed by Marcel Wanders and Gabriele Chiave for Alessi, confirms the brand’s ability to transform utensils into playful objects. The tendency towards whimsical design began with Alessi’s 1989 “Family Follows Fiction” series, which includes the bestselling vase “Girotondo”, designed by Stefano Giovanoni and Guido Venturini. Wanders said, “This circus is magical, and evokes feelings of wonder in kids and adults alike.” The pieces evoke wonder and excitement, turning daily monotony into a playful spectacle, filled with utensils that take on a life of their own; a life under the big top.

Alessi-Circus_5
Alessi-Circus_2
Alessi-Circus_3
Alessi-Circus_1
Alessi-Circus_11
Alessi-Circus_6
Alessi-Circus_7
Alessi-Circus_8
Alessi-Circus_4
Alessi-Circus_9
Alessi-Circus_10

WHERE: via manzoni 14/16 Milano

The “Circus” tableware and kitchen collection, designed by Marcel Wanders and Gabriele Chiave for Alessi, confirms the brand’s ability to transform utensils into playful objects. The tendency towards whimsical design began with Alessi’s 1989 “Family Follows Fiction” series, which includes the bestselling vase “Girotondo”, designed by Stefano Giovanoni and Guido Venturini. Wanders said, “This circus is magical, and evokes feelings of wonder in kids and adults alike.” The pieces evoke wonder and excitement, turning daily monotony into a playful spectacle, filled with utensils that take on a life of their own; a life under the big top.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.