Ma’an; a cultural encounter
12 January 2017
30 January 2015
The collaboration with Kartell,” says Daniela Sacerdote, CEO at Collistar, “is the natural continuation of the operation I love Italy, launched with the support of Antonio Marras, who studied a special packaging and a new colour palette for the brand. After fashion is the time for design. Kartell appeared to be the ideal partner, thanks to its diverse range of brilliant transparencies”.
Lorenza Luti, Kartell Marketing and Retail Director, stressed that it is the first time a design firm has worked with a beauty brand. Transparency is in the DNA of the company and is one of its distinguishing characters. To apply it in its many nuances to the packaging of beauty products is a natural consequence insomuch that, in some measure ,transparency is also linked to the Kartell origins, as the firm was at first a manufacturer of tubes for medicines. From the large furnishings company a return to the smallness of cosmetic packaging, along with the experience gained in the constant search for special effects to make plastic as luminescent as precious stones.
WHERE:Collistar Spa Via Giovanni Battista Pirelli, 19, Milano
The collaboration with Kartell,” says Daniela Sacerdote, CEO at Collistar, “is the natural continuation of the operation I love Italy, launched with the support of Antonio Marras, who studied a special packaging and a new colour palette for the brand. After fashion is the time for design. Kartell appeared to be the ideal partner, thanks to its diverse range of brilliant transparencies”.
Lorenza Luti, Kartell Marketing and Retail Director, stressed that it is the first time a design firm has worked with a beauty brand. Transparency is in the DNA of the company and is one of its distinguishing characters. To apply it in its many nuances to the packaging of beauty products is a natural consequence insomuch that, in some measure ,transparency is also linked to the Kartell origins, as the firm was at first a manufacturer of tubes for medicines. From the large furnishings company a return to the smallness of cosmetic packaging, along with the experience gained in the constant search for special effects to make plastic as luminescent as precious stones.
WHERE:Collistar Spa Via Giovanni Battista Pirelli, 19, Milano
The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.