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Alcantara, Technology of dreams

25 June 2015

Cristina Morozzi

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“Il contesto ci ha dato modo di raccontare le caratteristiche uniche di Alcantara attraverso opere site specific che regalano una nuova visione, quasi onirica, di questo importante luogo” dichiarano Cappellini e Dardi

Inaugurated on April 22nd in the prince’s apartment at the Palazzo Reale in Milan, the exhibition, commissioned by Alcantara and designed by Giulio Cappellini, art director of the brand, together with Domitilla Dardi, design curator at the Maxxi in Rome, tells the story of a future-oriented company. It offers installations designed to introduce dissonant elements in the classical structure of the exhibition rooms.
The works by Gentucca Bini, Giulio Cappellini, Ingo Maurer, Ico Migliore and Mara Servetto, Paola Navone and Nendo are deliberately intrusive; the designers were invited to try their hand with the innovative material, unique in its formula. The installations, included in the rooms as breaking points, disarrange the classical harmony, suggesting, as a counterpoint, the new identity of the versatile material.

Una mise en place dal forte impatto emozionale è al centro del progetto di Giulio Cappellini. Ispirata agli storici banchetti reali, “La tavola delle meraviglie” coinvolge vista, gusto, tatto e olfatto in una elegante sinestesia sensoriale.
In “Il Teatro del Principe”, la versatilità di Alcantara, portata all’estremo da Nendo, dà vita a una soluzione che richiama l’artigianalità degli intarsi dei maestri ebanisti dell’epoca, rivisitati dal senso dell’armonia e della compostezza giapponese.
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“La fortezza del silenzio” di Paola Navone è quasi un fortino, una barriera materica che crea un isolato ambiente di raccoglimento, enfatizzando le performance fonoassorbenti di Alcantara
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“Cromofono” di Ico Migliore e Mara Servetto ricorda le macchine sceniche delle corti reali del passato: è una grande ruota che una volta messa in movimento come per incanto produce un concerto di colori, texture e suoni.
“Oh Man, It’s A Ray” (Ingo Maurer) modifica lo spazio con effetti. L’opera esalta le eleganti cromie e i decori di Alcantara in un gioco di luci che crea un ponte tra passato e presente, sul filo della più pura emozione estetica.

WHERE: Piazza del Duomo, 12, Milano

Inaugurated on April 22nd in the prince’s apartment at the Palazzo Reale in Milan, the exhibition, commissioned by Alcantara and designed by Giulio Cappellini, art director of the brand, together with Domitilla Dardi, design curator at the Maxxi in Rome, tells the story of a future-oriented company. It offers installations designed to introduce dissonant elements in the classical structure of the exhibition rooms.
The works by Gentucca Bini, Giulio Cappellini, Ingo Maurer, Ico Migliore and Mara Servetto, Paola Navone and Nendo are deliberately intrusive; the designers were invited to try their hand with the innovative material, unique in its formula. The installations, included in the rooms as breaking points, disarrange the classical harmony, suggesting, as a counterpoint, the new identity of the versatile material.
WHERE: Piazza del Duomo, 12, Milano

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.