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4.500 metri quadrati che si sviluppano su quattro piani. Credit: SGP Srl

A good reason to come to Milan, not Expo, only a mediocre country fair, but Armani Silos. This former warehouse of 4500 sq.m. used for the storage of cereals in the 1950’s in Via Bergognone, was inaugurated in May. Within a raw and basic architecture, over four floors, Re Giorgio has set up his history through the thematic presentation of the collections. Each room includes, worn by headless mannequins, a carefully selected array of creations originating from different themes of inspiration, which over time have crossed the collections, from China to India to ‘greige’, that colour, a hybrid between beige and grey which distinguishes the classic suits, mostly men’s suits.

Entrata di Armani Silos. Credit: Davide Lovatti

In each room, the very brief descriptions of the source of inspiration and the exact date of each article of clothing build a chronological framework that reveals Armani’s talent forerunner of fashion. The severe choreography is illuminated by backcloths of colourful and sparkling fabrics, suitably chosen to highlight the executive virtuosities and impalpable transparencies of his most spectacular pieces. From this superb representation emerges a multifaceted creativity that perhaps neither the modelling nor the window displays have yet been able to portray

Una selezione ragionata di abiti dal 1980 a oggi. Credit: David Lovatti
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Le trasparenze e le decorazioni in perline iridescenti sono spesso smorzate da veli di tulle, come per governarne la stravaganza aggiungendo un po' di mistero. Credit: David Lovatti
Al piano terra, la sezione Stars e la sezione dedicata al Daywear. Al primo piano la sezione Esotismi. Al secondo piano, Cromatismi. Al terzo e ultimo piano la sezione Luce. Credit: David Lovatti
Pareti e pavimenti in cemento, soffitti neri, strutture di servizio a vista. Credit: David Lovatti
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Migliaia di capi e bozzetti, video e backstage di sfilate, foto di campagne pubblicitarie illustrano la progettazione e il metodo di lavoro nel mondo Armani. Credit: David Lovatti
Esposti in Armani Silos sono circa 600 abiti e 200 accessori. Credit: David Lovatti
Un'architettura sobria e rigorosa, quattro piani che ricordano vagamente un alveare, muri lisci e una corona di finestre in cima. Credit: David Lovatti

WHERE: Via Bergognone, 40, 20144 Milano

A good reason to come to Milan, not Expo, only a mediocre country fair, but Armani Silos. This former warehouse of 4500 sq.m. used for the storage of cereals in the 1950’s in Via Bergognone, was inaugurated in May. Within a raw and basic architecture, over four floors, Re Giorgio has set up his history through the thematic presentation of the collections. Each room includes, worn by headless mannequins, a carefully selected array of creations originating from different themes of inspiration, which over time have crossed the collections, from China to India to ‘greige’, that colour, a hybrid between beige and grey which distinguishes the classic suits, mostly men’s suits.
In each room, the very brief descriptions of the source of inspiration and the exact date of each article of clothing build a chronological framework that reveals Armani’s talent forerunner of fashion. The severe choreography is illuminated by backcloths of colourful and sparkling fabrics, suitably chosen to highlight the executive virtuosities and impalpable transparencies of his most spectacular pieces. From this superb representation emerges a multifaceted creativity that perhaps neither the modelling nor the window displays have yet been able to portray
WHERE: Via Bergognone, 40, 20144 Milano

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.