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Bottega Ghianda

7 December 2016

Cristina Morozzi

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The woodworking extraordinaires of Bottega Ghianda, located in Milan’s Brera district on Via Formentini, exhibited a series of works in sumptuous woods this past November 17, 2016. Romeo Sozzi’s impetus made the bottega a success, and art director Michele De Lucchi carries on the tradition. This collection is different in that Michele’s typical creative process of welding a chainsaw in his Angera-based laboratory was replaced by that of the bottega’s skilled artisans, who created the pieces, including De Lucchi’s “incastri” birdhouse.

The official presentation of this exemplary Milanese company represents the rebirth of a woodworking institution. The commendable collection was designed by prestigious artisans, including Gae Aulenti, Pino Tovaglia, Livio and Pier Giacomo Castiglioni, Cini Boeri, Gian Franco Frattini and Mario Bellini. The collection reinvents a series of common objects, including bookmarks, shoehorns, pillboxes, and tissue boxes, all crafted with interlocking parts that reveal how artisan practices are not only destined for museums, but for lending prestige to humble accessories, elevating one’s daily routine.

WHERE: via Formentini 9 – 20121 Milano, Italy

The woodworking extraordinaires of Bottega Ghianda, located in Milan’s Brera district on Via Formentini, exhibited a series of works in sumptuous woods this past November 17, 2016. Romeo Sozzi’s impetus made the bottega a success, and art director Michele De Lucchi carries on the tradition. This collection is different in that Michele’s typical creative process of welding a chainsaw in his Angera-based laboratory was replaced by that of the bottega’s skilled artisans, who created the pieces, including De Lucchi’s “incastri” birdhouse. The official presentation of this exemplary Milanese company represents the rebirth of a woodworking institution. The commendable collection was designed by prestigious artisans, including Gae Aulenti, Pino Tovaglia, Livio and Pier Giacomo Castiglioni, Cini Boeri, Gian Franco Frattini and Mario Bellini. The collection reinvents a series of common objects, including bookmarks, shoehorns, pillboxes, and tissue boxes, all crafted with interlocking parts that reveal how artisan practices are not only destined for museums, but for lending prestige to humble accessories, elevating one’s daily routine.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.