During Paris fashion week, Blumarine renovated their flagship store on Avenue Montaigne, turning the vaguely neo-classical environment into a domestic one. It seems that one is entering a hotel on the eighth arrondissement more than a boutique, thanks to ceilings and walls decorated with white stucco moulding, the marble staircase with a black, winding railing, counterpoint to the shelves made with the same burnished metal. The white marble tables have the same base, and the clothing stands where the garments hang seem to have been inspired by Gustave Eiffel’s architecture. The furnishings are accompanied by velvet curtains, comfortable, vintage red club chairs, pickled wood flooring, and crystal appliques. Together, they create the elegant atmosphere of the luxurious private apartment with a neo-classical feel, giving the collections an aristocratic air.