A Matter of Perception
19 May 2016
Milan’s historic artistic foundry, Battaglia, collaborates with important artists, closely guarding the casts used for their work. For the exhibition ‘Bronzification’, art director Francesco Faccin designed a series of bronze furnishings, inaugurating a new, equal partnership between artists and foundries that Faccin defined with an oxymoron: “third-party editor”. The designer stated, “In 2014, I was invited by Battaglia to ideate a project that could find new uses of bronze and lost-wax casting. We wanted to reach and attract growing sectors, like design-art. As Battaglia’s art director, I focused on a diverse modus operandi between designer and foundry, in order to undermine the co-dependent logic that governs designer, manufacturer and gallery owner”.
WHERE: Via Stilicone 10 Milano
Milan’s historic artistic foundry, Battaglia, collaborates with important artists, closely guarding the casts used for their work. For the exhibition ‘Bronzification’, art director Francesco Faccin designed a series of bronze furnishings, inaugurating a new, equal partnership between artists and foundries that Faccin defined with an oxymoron: “third-party editor”. The designer stated, “In 2014, I was invited by Battaglia to ideate a project that could find new uses of bronze and lost-wax casting. We wanted to reach and attract growing sectors, like design-art. As Battaglia’s art director, I focused on a diverse modus operandi between designer and foundry, in order to undermine the co-dependent logic that governs designer, manufacturer and gallery owner”.
The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.