Bronzification
15 September 2016
10 December 2015
For the presentation of its 49th plate in December, the Fornasetti Milan-based shop is hosting the exhibition Calendarium. The series of plates started in 1968 as annual Christmas gifts, originating from Gio Ponti’s idea to create a yearbook in the form of a book ornament. He commissioned Fornasetti; the yearbooks were booklets printed by hand in a limited edition, to be donated to close friends as a good wish gift for the New Year. In 1968 Piero Fornasetti decided to replace the yearbooks with the Calendar plates that were produced until 1988, the year of his death. Each plate shows the days and months of the year and is illustrated with graphics and decorations from Fornasetti’s imagination, including suns, moons, playing cards, owls, cats and signs of the zodiac. Piero’s son Barnaba, who keeps the “Fornasetti” spirit alive with prudent reissues and visionary productions, has continued to produce a limited edition of 700 units a year. The calendar plates are now collectibles and keep the legacy of Piero Fornasetti alive, telling the story of his unconventional, figurative taste.
WHERE: Corso Matteotti 1/A, Milano
For the presentation of its 49th plate in December, the Milan-based Fornasetti shop is hosting the exhibition Calendarium. The series of plates started in 1968 as annual Christmas gifts, originating from Gio Ponti’s idea to create a yearbook in the form of a book ornament. He commissioned Fornasetti; the yearbooks were booklets printed by hand in a limited edition, to be donated to close friends as a good wish gift for the New Year. In 1968 Piero Fornasetti decided to replace the yearbooks with the Calendar plates that were produced until 1988, the year of his death. Each plate shows the days and months of the year and is illustrated with graphics and decorations from Fornasetti’s imagination, including suns, moons, playing cards, owls, cats and signs of the zodiac. Piero’s son Barnaba, who keeps the “Fornasetti” spirit alive with prudent reissues and visionary productions, has continued to produce a limited edition of 700 units a year. The calendar plates are now collectibles and keep the legacy of Piero Fornasetti alive, telling the story of his unconventional, figurative taste.
The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.