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11 June 2015

Daizy Shely

Cristina Morozzi

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Israeli, born in Tel Aviv, graduated at the Istituto Marangoni in Milan, Daizy Shely, having won in 2014 the competition for new talents Who’s on next, joint winner with Piccione e Piccione, decided to open her own studio in Milan, which she retains to be the undisputed fashion capital of the world. Her goal, pursued with steely determination, is to get onto the catwalks of the Milan fashion week. And, thanks to her ability and tenacity, it is easy to predict who will next be seen in the front row. Her fashion can be recognized by the unconventional use of patterns and colours.

The volumes are classic, with tight busts and ample skirts. Her customers also include some celebrities, such as Rita Ora, for whom she created a candy-pink fluffy Mongolian fur. Her studio in via Melzo, from the entrance in, is an empty snow-white room with a spectacular white dress at its centre, revealing her powerful personality. Dressed like a doll, with dancing skirts and hair in the style of Louise Brooks, she proclaims to be a personality with great clarity of ideas and an original talent.

WHERE: Via Melzo, Milano

Israeli, born in Tel Aviv, graduated at the Istituto Marangoni in Milan, Daizy Shely, having won in 2014 the competition for new talents Who’s on next, joint winner with Piccione e Piccione, decided to open her own studio in Milan, which she retains to be the undisputed fashion capital of the world. Her goal, pursued with steely determination, is to get onto the catwalks of the Milan fashion week. And, thanks to her ability and tenacity, it is easy to predict who will next be seen in the front row. Her fashion can be recognized by the unconventional use of patterns and colours.
The volumes are classic, with tight busts and ample skirts. Her customers also include some celebrities, such as Rita Ora, for whom she created a candy-pink fluffy Mongolian fur. Her studio in via Melzo, from the entrance in, is an empty snow-white room with a spectacular white dress at its centre, revealing her powerful personality. Dressed like a doll, with dancing skirts and hair in the style of Louise Brooks, she proclaims to be a personality with great clarity of ideas and an original talent.
WHERE: Via Melzo, Milano

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.