Kameha Grand, 100% Switzerland
26 November 2015
10 December 2015
After the merger with Boffi in early 2015, on 28 October De Padova moved from its historic headquarters in Corso Venezia (Milan) to the nearby location of via Santa Cecilia 7, occupying a large 1,100 square metre bright space designed by Piero Lissoni, art director of the two brands. The De Padova collection has been skilfully reviewed by Piero Lissoni. He has thinned the catalogue and modernized historical products with new, refined finishes that extend harmoniously in different levels of space. They have been cleverly integrated with those of the Boffi brand, acquiring a contemporary breath, without losing that essence of a refined collection, ideally meant for the educated middle classes. The circuit of Milanese design is enhanced by a new space, full of suggestions, both for designers, thanks to the selection of materials and finishes of partner companies, and for the public, who have the opportunity to experience various ideas/solutions for refined home living. The history of the brand icon of Milan continues with a new promising chapter.
WHERE: Via Santa Cecilia 7, Milano
After the merger with Boffi in early 2015, on 28 October De Padova moved from its historic headquarters in Corso Venezia (Milan) to the nearby location of via Santa Cecilia 7, occupying a large 1,100 square metre bright space designed by Piero Lissoni, art director of the two brands. The De Padova collection has been skilfully reviewed by Piero Lissoni. He has thinned the catalogue and modernized historical products with new, refined finishes that extend harmoniously in different levels of space. They have been cleverly integrated with those of the Boffi brand, acquiring a contemporary breath, without losing that essence of a refined collection, ideally meant for the educated middle classes. The circuit of Milanese design is enhanced by a new space, full of suggestions, both for designers, thanks to the selection of materials and finishes of partner companies, and for the public, who have the opportunity to experience various ideas/solutions for refined home living. The history of the brand icon of Milan continues with a new promising chapter.
The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.