Athletic Association Hotel, for True Gentlemen
8 July 2015
18 February 2015
In January a new hair design concept opened in Seregno (Monza Brianza), signed by Elisa Giovannoni and realized by Maletti Group for Gianni Marcon. Within this space, designed as a bourgeois home with precious finishes, elements are placed from the new Boheme Collection by Maletti, characterized by a style capable of finding the right balance between modernity and tradition. Elisa Giovannoni managed to give to a commercial place a flavour of aristocratic domesticity, with special furniture items such as table mirrors, frames with frosted glass, veined by an elegant nostalgic feature, as for example the long tables intended for manicure that seem stolen from the dining rooms of large families and with padded seats, comfortable as an embrace and daring a varied palette of colours, from yellow to magenta. Mouldings and stuccoes, carefully measured, do the rest, giving to a space of impeccable modernity a patina of ‘lived-in’, making it immediately familiar.
Where: Via Mosè Gerosa 42, Seregno
In January a new hair design concept opened in Seregno (Monza Brianza), signed by Elisa Giovannoni and realized by Maletti Group for Gianni Marcon. Within this space, designed as a bourgeois home with precious finishes, elements are placed from the new Boheme Collection by Maletti, characterized by a style capable of finding the right balance between modernity and tradition. Elisa Giovannoni managed to give to a commercial place a flavour of aristocratic domesticity, with special furniture items such as table mirrors, frames with frosted glass, veined by an elegant nostalgic feature, as for example the long tables intended for manicure that seem stolen from the dining rooms of large families and with padded seats, comfortable as an embrace and daring a varied palette of colours, from yellow to magenta. Mouldings and stuccoes, carefully measured, do the rest, giving to a space of impeccable modernity a patina of ‘lived-in’, making it immediately familiar.
Where: Via Mosè Gerosa 42, Seregno
The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.