Facing out over Via del Corso, a short distance from Piazza di Spagna, Palazzo Fendi is the pure incarnation of the fashion Maison’s values. The building, restored in 2014, once belonged to the aristocratic Boncompagni-Ludovisi family, and today, hosts Fendi’s store, an apartment for valued customers, Zuma, a Japanese restaurant, and a boutique hotel. The Fendi Private suites are spread over the entire third floor. The interiors were designed by the architect Marco Costanzi, who wanted to conserve the refinement and elegance of a bourgeois residence, raising it a notch to make a new, high-end concept of hospitality. The spaces are rich in historical details, and exhibit a perfect balance between “classicism and the avant-garde”, thanks to exclusive finishing, works of art, unique furnishings and pieces made ad hoc by Fendi Casa. The seven suites, ranging from 35 to 60 square metres, are different from one another. Sliding panels that divide the living and sleeping areas, as well as luxurious Lepanto red and Travertine white marble make the spaces private, liveable and luxurious in their every aspect.