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In the spirit of pastel colours

9 April 2015

Cristina Morozzi

by

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To present its next winter collection, Prada painted the walls and floors of the Infinite Palace a spring green colour. The installation, signed by OMA and created in via Fogazzaro at the beginning of 2015, serves to present its collections, both menswear and women’s.
Without altering the structure but changing the colour, Prada built the ideal frame for its new womenswear collection, which is dominated by a pastel colour chart, with a predominance of pink, a tone that seemed to have disappeared from the colour charts, rendering its elemental apparel seem almost fairytale by its impeccable tailoring. Because the clairvoyance of Miuccia is internationally recognized, the new “in pink” collection can be read as a sign of better times.

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WHERE: via fogazzaro 8 – Milano

To present its next winter collection, Prada painted the walls and floors of the Infinite Palace a spring green colour. The installation, signed by OMA and created in via Fogazzaro at the beginning of 2015, serves to present its collections, both menswear and women’s.
Without altering the structure but changing the colour, Prada built the ideal frame for its new womenswear collection, which is dominated by a pastel colour chart, with a predominance of pink, a tone that seemed to have disappeared from the colour charts, rendering its elemental apparel seem almost fairytale by its impeccable tailoring. Because the clairvoyance of Miuccia is internationally recognized, the new “in pink” collection can be read as a sign of better times.
WHERE: via fogazzaro 8 – Milano

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.