The design studio Amo built in the showroom in Via Fogazzaro an infinite catwalk that wound inside an enfilade of interconnected rooms, walls and floors covered with faux marble. The rooms, gradually changing proportions as in an abstract mannerist perspective, were interspersed with textured metal sheets, giving a transparent effect. The fashion show, playing on the contraposition aiming to highlight gender differences and similarities, dominated by the sobriety of materials and focused on the palette of blacks, midnight-blue and gray asphalt, was a counterpoint to the architecture of the space, named by Amo ”The Infinite Palace”.
The show proved to be not only a fashion event, but also a special aesthetic experience with an architectural flavour. And Prada, once again, emphasized, in an exemplary way, the contiguity between the two forms of art.
WHERE: Prada spa via Antonio Fogazzaro, 28 20135 Milano, Italia