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Interno Continuo

6 February 2017

Cristina Morozzi

by

Prada’s men’s and women’s 2017/18 Fall/Winter runway show was set against a background created by Amo, who defined the collection through their intentional, simple quotidian installation. Their desire was to create a more intimate experience between the looks and the public by demonstrating a sense of sobriety. A continuous dividing wall separating the space into a series of consecutive scenarios. The woodwork sinuously flows along the perimeter of the space, staging further intimacy. The domestic dimension is highlighted by the mix of wood and popular materials of the moment, including terrazzo tiling and formica, with only somber benches and spartan beds. The installation is an ideal counterpoint to the runway presentation, based on the everyday simplicity.

Where: Milano, Italy

Prada’s men’s and women’s 2017/18 Fall/Winter runway show was set against a background created by Amo, who defined the collection through their intentional, simple quotidian installation. Their desire was to create a more intimate experience between the looks and the public by demonstrating a sense of sobriety. A continuous dividing wall separating the space into a series of consecutive scenarios. The woodwork sinuously flows along the perimeter of the space, staging further intimacy. The domestic dimension is highlighted by the mix of wood and popular materials of the moment, including terrazzo tiling and formica, with only somber benches and spartan beds. The installation is an ideal counterpoint to the runway presentation, based on the everyday simplicity.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.