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4 August 2016

Mac Talents

Cristina Morozzi

by

Mariana Amaral gathered a group of young designers together in her communications agency in San Paolo, in order to promote new Brazilian and international design. Mac Talents, in collaboration with famous designer Rodrigo Almeida, is using Mariana’s talent scouting skills to give heightened visibility to budding design talents. The formal repertoire is an eclectic panorama that ranges in materials, and pays attention to original, green creativity, straying far from western standards or recognizable trends. The artisan pieces are made using varying techniques, and resonate the voice of Brazil’s founding fathers of design, like that of Sergio Rodrigues, who denounced consolidated icons in favour of common or recycled materials. The result is a surprising, almost naïve approach.

WHERE: San Paolo, Brasil

Mariana Amaral gathered a group of young designers together in her communications agency in San Paolo, in order to promote new Brazilian and international design. Mac Talents, in collaboration with famous designer Rodrigo Almeida, is using Mariana’s talent scouting skills to give heightened visibility to budding design talents. The formal repertoire is an eclectic panorama that ranges in materials, paying attention to original, green creativity, straying far from western standards or recognizable trends. The artisan pieces are made using varying techniques, and resonate the voice of Brazil’s founding fathers of design, like that of Sergio Rodrigues, who denounced consolidated icons in favour of common or recycled materials. The result is a surprising, almost naïve approach.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.