New York’s MAD Museum has an annual springtime exhibition/sale of contemporary jewelry. The museum, which is the only in the United States to dedicate an entire wing to modern jewelry, featured 44 artists hailing from 17 countries. Curator Bryna Pomp spends months of research and travels to procure a repertoire of varying techniques, materials, and innovation applied by numerous international makers, many of whom are still unknown. Thanks to the annual show, MAD contributes to the diffusion of modern jewelry and jewelers, bringing it to a public that often only associates precious metals and sparkling stones with the craft. It reveals that even in ornamentation, luxury is based not only the material’s value, but the execution of an applied idea. The exhibition is more a sign of contemporary creativity than what is trending, and contributes to its exposure.