The Paper Factory Hotel, paper sings
14 January 2016
1 October 2015
The historic Milanese pastry brand Marchesi has its headquarters on Via Santa Maria alla Porta, and after having being acquired by Prada SpA, has opened a new space in Via Montenapoleone. Roberto Baciocchi is the architect who has designed many of the Prada Group’s stores throughout the world, and has created an illuminated treasure chest of boxes of bonbons and jars of jam, lined up in well-lit windows that run along one wall of the restaurant. On the opposite side are a series of green velvet chairs and wallpaper, patterned with motifs on a green background. From the outset, this is a trendy and welcoming destination, offering the taste of a balanced blend of modernity and memory, of cosy shadows and sparkles of light.
WHERE: Via Montenapoleone 9, Milan
The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.