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Marni Flower Market

17 December 2014

Cristina Morozzi

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In Milan, during the autumn fashion week, Marni gave impetus to their twenty years celebrations with a poetic flower market at the Rotonda della Besana, in collaboration with the children’s museum. The circular space was filled with stalls of plants and flowers, garden tools, bags to carry flowers and aprons decorated with prints retrieved from the brand’s archive. Everything was for sale. The dialogue between the Marni creations, prepared for the occasion, and the flowers for sale was the central theme of this original charity initiative. On sale also new multiples of the animal-sculptures in metal and PVC, handmade by a group of Colombian women.
Guests on the opening day were served a vegetarian menu based on vegetable and fruit juices, baked vegetable and legume pies, placed on original serving trolleys. The setting, high in creativity, gave the historic Milanese monument the carefree atmosphere of a holiday in the countryside, revitalising an evocative but underused building.

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marni quote
_marni_flowers_market_bags
marni_flowers_market
marni_flowers_market_giraffa
marni_flowers_market_postcard

In Milan, during the autumn fashion week, Marni gave impetus to their twenty years celebrations with a poetic flower market at the Rotonda della Besana, in collaboration with the children’s museum. The circular space was filled with stalls of plants and flowers, garden tools, bags to carry flowers and aprons decorated with prints retrieved from the brand’s archive. Everything was for sale. The dialogue between the Marni creations, prepared for the occasion, and the flowers for sale was the central theme of this original charity initiative. On sale also new multiples of the animal-sculptures in metal and PVC, handmade by a group of Colombian women.
Guests on the opening day were served a vegetarian menu based on vegetable and fruit juices, baked vegetable and legume pies, placed on original serving trolleys. The setting, high in creativity, gave the historic Milanese monument the carefree atmosphere of a holiday in the countryside, revitalising an evocative but underused building.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.