London’s West End is offering a new destination for film lovers: The Picturehouse Central. The cinema, which features independent and art films, is located inside the baroque “Trocadero”, built in 1896 as a cinema and restaurant, and now, a cult place for shopping and entertainment. It was designed by Panter Hudspith Architects, and the interior decorated by Martin Brudnizki Design Studio. The Picturehouse opens out onto the street with two entrances lit by an awning often found in front of classic cinemas. Martin Brundizki, founder of Martin Brudnizki Design Studio, put it perfectly, saying, “The way we experience the cinema has always been evolving as our tastes become more sophisticated. If you look back to the time the Trocadero was last developed in the 1990’s, cinema was about blockbusters, popcorn and fizzy drinks. Now it’s about a more holistic social experience and creating an environment for people to enjoy before and after the film…. Picturehouse Central and will ensure cinema becomes an event once again.” Cinemaphiles are welcomed in a high-ceiling foyer with bas-reliefs that depict the history of film-making, from its beginnings to the digital area. There are serveral places to have a drink and friendly conversation. There is a casual bar on the first floor, and climbing the stairs, lit by a cascade of bare light bulbs, one finds a warmn, vintage restaurant and bar. There is also a Members Only bar, with a terrace that looks out over the Piccadilly Circus. The Picturehouse Central’s theatres have the latest in seating, as well as loveseats for couples to want to cuddle as they would at home!