Ornamental collection
1 October 2015
30 June 2016
Design has stepped down from its pedestal and entered living spaces. Many of the Salone del Mobile’s presentations, both during the fair and in the city’s galleries, showrooms, and historic buildings orchestrated installments that imitated domestic atmospheres. The result was a series of dialogues between modern furnishings and historic spaces. Henge, a new brand exploring valuable materials, including lava, marble, fossilized wood, brass, copper, and titanium, chose an apartment on Via della Spiga to present its collection in a fully furnished environment, resembling a luxurious penthouse.
Cassina, under Patricia Urquiola’s art direction, sweetened their showroom on Via Durini with pastels and shining materials, to give a new vision to the traditional brand. Molteni refreshed their selection of finishes with the help of fashion stylist Marta Ferri. Casamilano installed their new products, creating a series of rooms in a historic building. Minotti looked to high tea to “serve up” their new collection, complete with white porcelain.
WHERE: Milano
Design has stepped down from its pedestal and entered living spaces. Many of the Salone del Mobile’s presentations, both during the fair and in the city’s galleries, showrooms, and historic buildings orchestrated installments that imitated domestic atmospheres. The result was a series of dialogues between modern furnishings and historic spaces. Henge, a new brand exploring valuable materials, including lava, marble, fossilized wood, brass, copper, and titanium, chose an apartment on Via della Spiga to present its collection in a fully furnished environment, resembling a luxurious penthouse. Cassina, under Patricia Urquiola’s art direction, sweetened their showroom on Via Durini with pastels and shining materials, to give a new vision to the traditional brand. Molteni refreshed their selection of finishes with the help of fashion stylist Marta Ferri. Casamilano installed their new products, creating a series of rooms in a historic building. Minotti looked to high tea to “serve up” their new collection, complete with white porcelain.
The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.