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The illustrated table

2 September 2015

Cristina Morozzi

by

By partnering with Toilet Paper, the irreverent magazine curated by Maurizio Cattelan and photographer Pier Paolo Ferrari, and Seletti, the well-known brand of objects for the table and the home, the image of the set table has taken an irreverent road. Plates, mugs and trays in both porcelain and metal, similar in shape and size to those made in enamelled metal for peasants and workers when there was still no plastic, are illustrated with lively and colourful photographs of subjects that are quite out of the ordinary.

illustrated-table-plate_4
illustrated-table-plate-mouth
I piatti sembrano usciti dalla credenza di una cucina degli anni ’50 ma nascondono in realtà la fantasia esplosiva di un genio creativo o la pazzia di un serial killer.
illustrated-table-plate-egg-toast

No more flowers or butterflies, but photographic images of toads, roses with blue eyes, tubes of lipstick, thimbled fingers typing on an old typewriter, fried eggs and sliced bread on a chequered background, a pony with a saddle made of coloured roses etc … A breath of provocative surrealism to revolutionize the etiquette of traditional equipment, both classic and design.

illustrated-table-vintage_11
La collezione racchiude un design dall’attitudine pulp, uno sguardo cosmopolita e un’anima democratica.
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Humor nero intinto in colori pastello: oggetti che diventano supporti di immagini sgargianti e urlate con l’intento di essere economici e diffusi.

WHERE: Via Codebruni 32, 46019 Cicognara (MN) – Italy

By partnering with Toilet Paper, the irreverent magazine curated by Maurizio Cattelan and photographer Pier Paolo Ferrari, and Seletti, the well-known brand of objects for the table and the home, the image of the set table has taken an irreverent road. Plates, mugs and trays in both porcelain and metal, similar in shape and size to those made in enamelled metal for peasants and workers when there was still no plastic, are illustrated with lively and colourful photographs of subjects that are quite out of the ordinary.
No more flowers or butterflies, but photographic images of toads, roses with blue eyes, tubes of lipstick, thimbled fingers typing on an old typewriter, fried eggs and sliced bread on a chequered background, a pony with a saddle made of coloured roses etc … A breath of provocative surrealism to revolutionize the etiquette of traditional equipment, both classic and design.
WHERE: Via Codebruni 32, 46019 Cicognara (MN) – Italy

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.