The historical Doccia factory has made a come back, entering into the orbit of the Kering group. It is under the art direction of Alessandro Michele, stylist for Gucci. After the reopening of the flagship store in Florence, it reopened its space in the Brera area during the Salone del Mobile in Milan. Designed like a library, where, instead of books, the shelves hold the finest hand-painted porcelain, decorated with motifs taken from the ancient tradition of the brand. The new collections have contemporary forms, and are portrayed with motifs and with fine drawings stolen from the world of flora and fauna, leaving them suspended between classic and contemporary. The series “Giardino dei semplici” is inspired by the vessels that the factory created in the late eighteenth century and the mid-nineteenth century to hold the ceroplastics (waxes from medicinal plants). During the processing, to emphasize the taste of recollection, a particular colour has been recreated that gives an antique touch to artifacts.

WHERE: via Pontaccio, Brera, Milan