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Thonet’s new home in Torino

7 December 2016

Cristina Morozzi

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The historic Vienese brand recently moved to Torino’s Aurora neighborhood, on via Foggia. Thonet’s new space, inside an ex-factory, has a showroom with windows facing the street. The brand’s iconic pieces are on display, as well as more recent ones designed by international artists, who have reinterpreted the classic, curved shapes that have defined Thonet throughout the years. The timeless, historic collection is always welcoming new pieces, including Gam Fratesi’s rocking horse and Nigel Coates’ high-backed bistrot chairs.

coat hanger Waltz

. Their 2016 Salone del Mobile exhibition in the chiostro di San Simpliciano displayed every single one of their classic models along with their newest creations. They have big plans for the future. CEO Riccardo Pigati explained that Thonet would like to build a café in Tolentino, Franco Moschini’s hometown, using the brand’s products in order to recreate a true Viennese café.

Bistrotstuhl
Bistrotstuhl
Bistrotstuhl
Furia for Thonet
Cafestuhl
Bistrotstuhl white
Gebruder Thonet Vienna 2016
Ruhering
Ruhering
Majordomo
Targa Sofa 200
Targa Sofa 200

WHERE: Via Foggia, 23, 10152 Torino

The historic Vienese brand recently moved to Torino’s Aurora neighborhood, on via Foggia. Thonet’s new space, inside an ex-factory, has a showroom with windows facing the street. The brand’s iconic pieces are on display, as well as more recent ones designed by international artists, who have reinterpreted the classic, curved shapes that have defined Thonet throughout the years. The timeless, historic collection is always welcoming new pieces, including Gam Fratesi’s rocking horse and Nigel Coates’ high-backed bistrot chairs. Their 2016 Salone del Mobile exhibition in the chiostro di San Simpliciano displayed every single one of their classic models along with their newest creations. They have big plans for the future. CEO Riccardo Pigati explained that Thonet would like to build a café in Tolentino, Franco Moschini’s hometown, using the brand’s products in order to recreate a true Viennese café.

WHERE: Via Foggia, 23, 10152 Turin

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.