Seletti, the design brand, has become the experimental laboratory for transgressive aesthetics applied to everyday objects, thanks to its collaboration with the artist Maurizio Cattelan and the photographer Pier Paolo Ferrari, founders of the disruptive magazine, “Toilet Paper”. The objects are intentionally made from “poor” materials, including plastic and tin. At the last Pitti Uomo (January 2016), Seletti was present, selling their wares from Piaggio’s Ape trucks, located in crucial points throughout the Fortezza. They are like peddlers selling everything under the sun, from carpets rolled on top of the roof, scented candles, plates and vases, dishcloths hung from a clothesline with clothespins, which together, create a kaleidoscope of vivid colours and provocative patterns. Seletti’s presence at Pitti Uomo shows how fashion is always the quickest to welcome new aesthetic expressions.