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Tomás, the scent of tea

24 July 2015

Francesca Tagliabue

by

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This is not the usual tea room. Forget decorated china tea services, period furnishings and ladies sipping from cups with the little finger extended. The air you breathe at Tomás – Casa Editoria de Tè, is much more domestic and informal.
In the three shops, all in and around Mexico City, a main room with product display and a tasting room blend into each other, giving a contemporary appeal to one of the oldest and most drunk beverages in the world. The strong link with tradition is clearly stated through the dedication of the franchise to Thomas Sullivan (Tomás would in fact be his name in Spanish), a famous tea merchant living in New York at the beginning of ‘900 and considered the inventor of the “sachet “for tea infusions. The interior and the corporate image of Tomás – Publishing House of tea were studied by Savvy Studio. Interesting graphics were used for the cataloguing of teas.

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The labels of the big cans and the large retail packs contain all the information concerning the mix: what is its basis, what is the dominant flavour, the caffeine content and instructions regarding time and temperature of infusion. For true connoisseurs indeed!

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WHERE:
Tamaulipas 66 Hipódromo 06100 Ciudad de México, D.F. México
Anatole France 13 Polanco, Miguel Hidalgo 11560 México, DF México
Amargura 5 San Ángel TNT, Álvaro Obregón 01000 México, DF México

This is not the usual tea room. Forget decorated china tea services, period furnishings and ladies sipping from cups with the little finger extended. The air you breathe at Tomás – Casa Editoria de Tè, is much more domestic and informal.
In the three shops, all in and around Mexico City, a main room with product display and a tasting room blend into each other, giving a contemporary appeal to one of the oldest and most drunk beverages in the world. The strong link with tradition is clearly stated through the dedication of the franchise to Thomas Sullivan (Tomás would in fact be his name in Spanish), a famous tea merchant living in New York at the beginning of ‘900 and considered the inventor of the “sachet “for tea infusions. The interior and the corporate image of Tomás – Publishing House of tea were studied by Savvy Studio. Interesting graphics were used for the cataloguing of teas.
The labels of the big cans and the large retail packs contain all the information concerning the mix: what is its basis, what is the dominant flavour, the caffeine content and instructions regarding time and temperature of infusion. For true connoisseurs indeed!
WHERE:
Tamaulipas 66 Hipódromo 06100 Ciudad de México, D.F. México
Anatole France 13 Polanco, Miguel Hidalgo 11560 México, DF México
Amargura 5 San Ángel TNT, Álvaro Obregón 01000 México, DF México

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.