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Untitled Homeware

26 November 2015

Cristina Morozzi

by

Untitled Homeware by Massimiliano Locatelli, architect of mansions and prestigious showrooms, is more than a complete set of tableware accessories. The collection is a valuable and imaginative system to set the table, designed to freely combine his latest creations with already existing services, each time creating new mixes of patterns. It has been studied down to the last detail, from the packaging, which looks like volumes of a historical library collection to be kept in plain sight on the shelves, to the colours, to the fine decorations, illuminated by gold and silver. The collection, definable as a “work in progress”, is for sale in a new small, dedicated space in Corso di Porta Vigentina 12.

untitled-homeware_1

The perfectionist Massimiliano, who loves to engage in any variation of interior design, held that Untilted Homeware has as the ultimate goal of offering clients an extreme level of personalization. “The system”, he declares, “in its freedom of combinations, allows for reusing old unmatched services, integrating them with the elements of the new collection, making it possible to create a new table setting each time it is used”.

Untitled viene concepito dall’architetto per ornare gli spazi, rispondere alla ricerca di elasticità e creatività del gusto di chi, come lui, sa accostare con nonchalance il nuovo e il casual.
L’ambiente curato nei minimi dettagli propone accostamenti intelligenti e studiati per ispirare.
untitled-homewareuntitled-homeware_7_7
Untitled è una proposta flessibile che ha per protagonisti i clienti. La U infatti è da intendere come YOU, TU, che puoi ottenere la rimessa in gioco di quelle ceramiche spaiate che hai conservato per anni mescolandole con i pezzi Untitled.
Tendenza “dalla Russia con amore”.
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Il packaging in cartone riciclato imita la calligrafia e la forma di vecchi faldoni da biblioteca medievale.
Proposte di mise en place, Untitled Homeware, MI.

WHERE: Corso di Porta Vigentina, 12, 20122 Milano

Untitled Homeware by Massimiliano Locatelli, architect of mansions and prestigious showrooms, is more than a complete set of tableware accessories. The collection is a valuable and imaginative system to set the table, designed to freely combine his latest creations with already existing services, each time creating new mixes of patterns. It has been studied down to the last detail, from the packaging, which looks like volumes of a historical library collection to be kept in plain sight on the shelves, to the colours, to the fine decorations, illuminated by gold and silver. The collection, definable as a “work in progress”, is for sale in a new small, dedicated space in Corso di Porta Vigentina 12.
The perfectionist Massimiliano, who loves to engage in any variation of interior design, held that Untilted Homeware has as the ultimate goal of offering clients an extreme level of personalization. “The system”, he declares, “in its freedom of combinations, allows for reusing old unmatched services, integrating them with the elements of the new collection, making it possible to create a new table setting each time it is used”.

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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.