Design balances its travels along a train of thought, swiftly so that it’s always at the forefront. But it travels also backwards, because it doesn’t lose its memory and narrates itself through exhibitions. In fact it flies, maybe in a helicopter. Ideas travel, because as sustained by Martino Gamper, “Design is a state of mind”, and things travel from one country to another, to be sold and to be shown in galleries, museums, tradeshows and showrooms. We went on the design road, with luggage and souvenirs, looking for other cultures and new aesthetics. We went to Latin America, Beijing and Los Angeles. But we’ve also travelled, as suggested by Xavier De Maistre, around a room (A Journey around My Room, 1790) or rather, around a laboratory, belonging to Gianfranco Pampaloni in Florence, to find traces of industrious know-how, transformed with irony into ornaments.

Cristina Morozzi

Ideas travel and things travel - quote

Design balances its travels along a train of thought, swiftly so that it’s always at the forefront. But it travels also backwards, because it doesn’t lose its memory and narrates itself through exhibitions. In fact it flies, maybe in a helicopter. Ideas travel, because as sustained by Martino Gamper, “Design is a state of mind”, and things travel from one country to another, to be sold and to be shown in galleries, museums, tradeshows and showrooms. We went on the design road, with luggage and souvenirs, looking for other cultures and new aesthetics. We went to Latin America, Beijing and Los Angeles. But we’ve also travelled, as suggested by Xavier De Maistre, around a room (A Journey around My Room, 1790) or rather, around a laboratory, belonging to Gianfranco Pampaloni in Florence, to find traces of industrious know-how, transformed with irony into ornaments.
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The Moodboarders is a glance into the design world, which, in all of its facets, captures the extraordinary even within the routine. It is a measure of the times. It is an antenna sensitive enough to pick-up on budding trends, emerging talents and neglected aesthetics. Instead of essays, we use brief tales to tune into the rhythm of our world. We travelled for a year without stopping, and seeing as the memory of this journey has not faded, we have chosen to edit a printed copy. We eliminated anything episodic, ephemeral or fading, maintaining a variety of articles that flow, without losing the element of surprise, the events caught taking place, and the creations having just bloomed.